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SiriusXM, the company best known for its satellite radio service, has announced a new Apple Music promotion. With this deal, customers who sign up for SiriusXM’s Platinum VIP plan are given a year of Apple Music access for free on top of the plan’s existing features, including satellite radio service in two vehicles and two logins for the company’s SXM App.
Though satellite radio is still a thing, most consumers have gravitated away from it in favor of streaming music using the smartphones they already own. SiriusXM has adapted to this evolution in the market by launching its own app-based streaming service, plus it acquired Pandora back in 2018 to bolster its business outside of satellite radio.
The company’s Platinum VIP plan targets multi-user households that need both satellite radio services and app-based streaming. Content from the SiriusXM platform offered under this plan includes access to podcasts, news, the company’s original talk shows, and its exclusive comedy library in addition to music.
The service offers some perks over competing products for users who enjoy listening to more than just music, particularly sports fans. The Platinum VIP plan includes access to sports talk, game analysis, and play-by-play commentary for all major sports games. The plan also includes access to both exclusive Howard Stern channels with video.
